The first section of the BTC focuses on the exploration of current users and the value we are providing to them, as well as new users and the potential value we could provide to them.

Exploring new markets and products/services that add value in those markets is one of the foundations for creating innovative strategies. As early as 1957, Igor Ansoff published an excellent article called “Strategies for Diversification” in the Harvard Business Review.

With the help of Visual Thinking, we can integrate innovation levels into the matrix to understand where to focus the company’s innovation efforts.

It is a radically different way of designing organizational strategy. In classic strategic design, we analyze what exists and based on that, make predictions about the future, aiming to be as close to reality as possible, in order to arrive at ONE correct plan.

Tools of the BT Process

There is much more to transforming a business than just filling in the blocks of a canvas. In the BT Process, we have defined a series of steps and tools that support the application of a strategy based on innovation.

Framework

The BTC provides a practical framework for addressing uncertain contexts. Only a few organizations truly manage to create a culture of innovation, and even fewer incorporate principles of agile exploration, design thinking, and prototyping in the design of new business strategies.

Transformation and Innovation

Transforming the company’s business presents the greatest opportunity for the organization. Creating an internal system that facilitates the agile transformation of strategy will be the key that allows organizations to grow in increasingly complex environments.